A weekly blog discussing social media, small and local business, and social media/mobile app reviews. Also featuring the weekly segment, Found Tweet Friday.
For all of you who were holding off of updating your iPhones because you didn’t want to lose Google Maps, your time has come. An actual app for Google Maps is available in the Apple Store for your iPhones, just in time for holiday travel. Below is a detailed article on what makes Google Maps so good, and why we’ve missed it so:
I spend a good part of my day using Twitter to find potential customers for my clients. I use the Twitter search function and locate people talking about relevant things that could translate to needs my clients’ products or services could fulfill. During this digging through the nonsense, the marketing messages, the slang and abbreviated hashtags, I find some pretty ridiculous tweets. Many that make my jaw drop. It never ceases to amaze me how many people forget that their tweets are completely public while they treat their Twitter conversations as if they were private. Some of those are simply too offensive or gross (not to mention misogynistic and lewd) for me to bother posting, but below are a collection of this week’s gems that I just had to share. My occasional commentary will be the parenthetical portions. Enjoy!
****Warning: Some content may be inappropriate for young or easily offended readers****
Found tweets:
“Gingeritus” isn’t a disease. I hope you meant “Gingivitus” in which you should visit a dentist . (Good advice, for spelling and for dental hygiene…)
Time to poop and brush my teeth. why isn’t there a tooth brush emoji? (That’s the least of my questions…)
Have a legit idea of how to make my dream of Steven’s Hard Beer. How do you turn inventions into reality? #GetHardBeforeYouGoHard (Quite a slogan, Steve…)
Its ugly out anyways….ima jus go 2 da grocery store cop hella zoom zooms & wam wams & make it a cinema weekend (It’s he’s speaking a foreign language…)
Your face gave my cat cancer… (Wow, that cuts deep. Real deep.)
Lmao I forgot how acclimated I am to the shitty texas weather until I’m with someone not used to sweltering in satan’s ballsac (A rather accurate description of the weather at times here in Texas)
How come I have to pick up after my dog when I’m hiking, but I have to hike around horse poo? #itsenormous (You can’t argue that he has a valid point…)
I need to clean up my diet do badly because I want healthy daily poop #mymotivation (I mean, you have to find motivation somewhere. Why is there so much about poop this week?)
@snooki it’s not really a fam since ur not married. (So…that’s your definition of family, huh?)
my boyfriend named his new car after a Downton Abbey character so don’t you dare say he’s not a renaissance man. (Gents, guess that makes you a keeper.)
My brother was in a horrible car accident on his way to pick up lunch today. It’s really bad guys, I need your prayers. I’m SOOO hungry! (Twitter A.D.D. much?)
Imma need to learn Spanish. My skin colour and the size of my behind demand it in these parts. #merica
Just saw a movie trailer where Clint Eastwood kicks over a coffee table…maybe he thought it was Joe Biden. (Yeah, sorry Republicans, this made me literally laugh out loud. Like in the real sense, not the “lol” sense.)
There you are folks! Obviously, some weeks will be less interesting than others, but I hope you enjoy it. Also, if you ever see any great tweets worth pointing out, send them to me at robzaleski1@gmail.com and they might make the list!
Now go get your social on!
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Last week I had an article about Google+ coming to Flipboard, and this week it’s all about the New York Times. I’m very happy to see Flipboard getting the attention it deserves. It’s a really slick app with a great interface, and I was concerned about its well-being when I wrote my post about Google Currents and the threat it posed. This deal with the NY Times should really drive more traffic to Flipboard, and get those who potentially never used the app to check it out and fall in love with it, as many of us have. Flipboard is available for iOS devices, Kindle, and Android devices.
Gojee, an up and coming recipe sharing platform, looks to be getting funded up to attract some of the food-loving Pinterest crowd. Any Pinterest user will tell you that that their feed is full of boards from kitchen queens, culinary kings, expert foodies and wish lists of the less experienced (mine is simply titled Food I Want In My Face). Gojee is described as the “Twitter for food” and could potentially couple well with the multitude of recipe sharing buzz that Pinterest has created in the last year or so.
The plight of the small business owner is a constant struggle to stay relevant and visible in the shadow of the big guys. Although a strong online presence helps, sometimes it can feel like a hopeless battle, especially trying to keep up with all the changes that Google is doing. Here is a great article from Entrepreneur.com discussing some things to do to try to make yourself visible in Google’s eyes (and therefore everyone else’s).
In what will likely be a pretty important decision, a court judge ruled that Tweets are public (same as if they were shouted out in the street) and therefore should not be accompanied with any expectation of privacy. The court has ordered Twitter to turn over months worth of tweets by an Occupy Wall Street protester in order to prove that he was aware of the police orders that he was blatantly disregarding. Check out the whole article.
Finally, summertime is now in full swing. The fireworks really make it feel official (along with the sweltering heat, depending on where you are in the country or the world). Entrepreneur columnist Teri Evans provides some summer reading picks from multimillionaire entrepreneurs. There’s a few I’ve already heard of (and a couple standby classics), as well as a couple I might have to add to my list.
So there you are. Another weeks’ worth of noteworthy, interesting or just funny content to keep you in the know. Did I miss anything great that you came across? How do YOU feel about the ruling on privacy of tweets on Twitter? Do you use Flipboard, and if not, will you use it to keep up on New York Times articles? Weigh in below with your comments.
Now go get your social on!
Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!
For those of you who love those infographs, Social Times has put together some interesting demographic information on who is using the various social networks. Some of the data may come as no surprise if you follow this kind of data, but some of the data is still pretty staggering. I especially like the section that outlines how much a user is supposedly worth to the networks. I’ll take my check now, Mr. Zuckerberg.
As a blogger, I’m always looking for something to inspire me, something to keep me furiously clicking away at the keys and trying to get that next blog post out (and on time, to boot). Copyblogger provides some words of wisdom, as usual. This time, in an easily printable format that you can put right above your desk. No more excuses. Print it. Live it. Do it. Be a better writer. Just as easily said as done, right?
Speaking of blogging tips, if you’re having a tough time figuring out what exactly it is that you want to write about, here is a list of 30 Curation Sources from B2B Marketing Insider to help you get started. Some are big news reporting names you’re already familiar with, but there are a few gems in here that I was unfamiliar with, but am definitely checking out. The article provides links and links to Twitter profiles for all 30, so you can jump right in and follow these sources to keep your content fresh and interesting.
Anyone who works in social media, or works digitally with clients, will appreciate the humor in this Tumblr blog “What Should We Call Social Media.” If you haven’t checked it out yet, it is a must. Using animated GIFs, this blog expresses exactly what you and I are feeling when clients or their customers do things that drive us up a wall. It also approaches other great themes like “When Klout tells me it believes I’m influential in something I’ve literally NEVER talked about.” It’s a fantastic Tumblr, but be careful it doesn’t drain your day away. You’ve got clients to think about.
Great news to all of you Flipboard lovers (like me!). Google+ announced this week that it would finally be opening up its API to allow your Google+ stream to be viewable from your Flipboard dashboard. It was already possible to view your Google+ stream on Google Currents, which was one pull for me, but I’ve been wildly awaiting this announcement. This hopefully means we’ll see many more availabilities opening up (like Hootsuite and maybe Buffer!). Google previous closed-off nature with their API was one thing hurting them in the battle against Facebook. This could be a pretty major turning point for Google+ usage and integration.
And finally, for all you music lovers out there, this FREE app is a must-have. Band of the Day is an app for iPad and iPhone that provides a new band or artist recommendation for every day of the year. You can even go back a handful of weeks to see what you may have missed. The app allows you to preview numerous (if not all) songs by the band or artist, reviews, bios, videos and links to purchase the songs as well. It does obviously require an internet or WiFi connection. The user interface is really slick and moves smoothly through all the various screens. There may be a few artists you’re already pretty familiar with, but unless you’re a major indie music aficionado, you’re likely to find tons of music you’ve never heard before. I highly recommend this app, especially on the iPad, to anyone who thirsts for more music in their life.
So there you are. Another weeks’ worth of noteworthy, interesting or just funny content to keep you in the know. Did I miss anything great that you came across? Do you know of any other great music recommending apps out there? Do you use Flipboard, Google Currents, or some other dashboard for all your news gathering? Weigh in below with your comments.
Now go get your social on!
Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!
This week we’re discussing the recently increased importance of monitoring and maintaining your presence on review sites, particularly Yelp and Google Places (now called Google+ Local).
June 13, 2012:
The slow, painful decline from red to yellow
Siri uses Yelp to search locally – When your potential customers hit that button on their iPhone and tell Siri asks what she can help them with, Siri then asks her friend Yelp for the highest rated results in that category in your geographic area. This is applicable whether you’re a restaurant, doctor, lawyer, plumber, auto repair shop, anything. You need to make sure you’re looking as clean as you can on Yelp, or Siri may not recommend you. Yes, you are now catering your hard work on your company’s image to a digital assistant. Get used to it and move forward, because this stuff is only getting more complicated.
I agree, Mandola’s is delicious.
Google loves Google+ – Google has integrated it’s search even more fully into its social network, last week unveiling Google+ Local. Companies’ reviews on Zagat and Google Places are now merged, using the Zagat scoring system, out of 30 points, and allowing rating of multiple facets of a business. Companies can no longer have an abandoned Google Places page. They will now have to create a Google+ business page, or spruce up their Google Places page now that it has ported over and become a Google+ business page. This gives you some great options, visually, but a more social search for customer equals a more complicated job for businesses.
Apple.com explains iOS6 features
Apple just rocked your world – The unveiling of new iOS6 features from Apple announced the dropping of Google Maps and the addition of Apple Maps. Once again, Apple is lending preference to Yelp to assist users in navigating the best spots in the very slick looking, and exceedingly functional, Apple maps. Local restaurants, take note that Apple in also utilizing Open Table to allow users to make reservations with Siri. Let the confusion begin.
Visual.Ly shows you how much we’re all critics
Everybody’s a critic – Visual.Ly makes a great infographic that culminates our innate needs to have our opinions heard. From quick shout outs, epic tales of a dinner gone wrong, or outright rude chastising of a business owner for not caring enough, we love to have our opinions heard. Although there are numerous platforms out there that cater to this desire to be heard, Yelp furthers the addiction even more by rewarding those who share their opinions the most (awarding them a coveted Elite status) and Google just made it super easy for Google+ users to share their experiences very, very publicly.
UPDATE As an addendum, Bing is also pushing the local search functionality. Guess what resource Bing will be utilizing for finding local businesses. Yelp. Bing has been making major strides in order to compete with Google and the social nature of Google+ Local. It seems Bing is bringing Yelp along with it.
The push to make the local experience completely interactive has grown so exponentially in the last couple of years, it’s difficult to imagine where we’ll be in a couple more. Social search has grown by leaps and bounds in a very short amount of time. One thing is clear, the phrase “Evolve or die” could not be written any clearer. Local business owners simply can not ignore the growing need to be involved in the social digital sphere. Word of mouth is still king, but that king sits on the throne made of Yelp and Google+ Local.
I recommend you give at least a moment’s look at Main Street Hub. We handle your online reviews for you. We make sure your customers are heard, acknowledged, appeased and thanked. The time is now. Take your reviews by the horns and lead them in a direction that helps your business grow in this ever changing climate of fickle customers who have been handed megaphones to share their experiences. Tell Main Street Hub that Rob Z sent you. Thanks for reading.
Now go get your social on!
Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!
Social search is garnering quite a bit of hype now that Google is further integrating Google+ into every aspect of the search engine, and with Microsoft and FUSE Labs gaining traction on their social + search experiment So.cl. In light of this, I decided to revisit Sociabell, the social search app for Facebook that allows you to search all networks and search engines directly from Facebook’s search bar. Sociabell’s CEO, Yoni Ram, was kind enough to spend some time answering some interview questions for me about Sociabell.
What inspired you to start Sociabell?
During a surf trip in Costa Rica, I arrived at an Internet Café. As always, I opened my Facebook account to get updated and chat with my friends. I also had to search for a place to stay, and find some local restaurants, bars, surf spots, etc. I constantly moved back and forth between Facebook, Google, and other sites. It was time consuming. The clock on the Internet Café kept ticking, and I felt that there must be a better way for Facebook users to search the web. If Facebook is my “home base”, the website that is always open, and it already has a search box, why can’t I search Google, YouTube, and more directly from there?
In the development process we came up with our second main feature: Social Search – with one click you can share your search query from Facebook search box to the News Feed, and let your friends help you find what you’re searching for. It can be “a good restaurant”, “a boutique Hotel in NY”, or “an idea for a birthday gift”. We discovered that people are also using the Social Search to express their thoughts, feelings and opinions, for example: “Dan is searching for peace and love” or “Alice is searching for someone to stop Joseph Kony!”.
The integration we’re seeing from Google+ and Microsoft is a strong indication that social + search is gaining serious traction. What are you doing to maintain relevancy and differentiate Sociabell?
While Google and Microsoft start to offer different combinations of social and search, our goal is to provide a better search experience for Facebook users, specifically for those who see Facebook as their “home base”. In the future, when Facebook rolls out their new search, we will continue to develop Sociabell to offer Facebook users an enhanced search experience. Our unique position – being between the two giants Facebook and Google, lets us provide Facebook users with capabilities that Facebook is not likely to offer (e.g. searching Google and YouTube directly from Facebook’s search box). As one of our users wrote us: “Finally, one search box that does it all!”.
What plans do you have for improvements to functionality and design of Sociabell? What can we expect to see next?
As we see so far, we are really onto something. Our users love Sociabell and get pretty addicted to it. We receive very positive feedback, with many ideas and requests for new features. We are constantly exploring new ways to evolve our product, and our current focus is on allowing customization and personalization of the search panel.
It sounds like Sociabell has a respectable leader heading it in the right direction to handle the current trend in social media. I can’t wait to see the personalization options that Mr. Ram mentions. Facebook has been almost rapid-firing new features lately, so we’ll see where and when they finally land on a social search option to compete with the likes of Google and Microsoft. Perhaps Sociabell will receive a call from Facebook accountants offering to buy their already well-integrated app and save Facebook the development time.
If you haven’t already added Sociabell to your Facebook apps, it’s definitely worth it. It’s free, and they respect your privacy (a rare aspect in the social and search world these days). Thanks for reading, and special thanks to Mr. Yoni Ram for participating in this interview. Check out this video, highlighting Sociabell’s functionality. Now go get your social on!
Welcome to the Social Gnome’s Hoard, a collection of this week’s most interesting finds from the Social Gnome’s internet travels.
Week of June 7, 2012:
Image courtesy of PushingSocial.com
Stanford at Pushing Social offers up some Essential Tools for the Savvy Blogger in a recent post. He even breaks it into three sections: Research, Writing, and Promotion. I’m happy to see that Buffer made his list for the Research and Curation portion. I’m a huge fan of Buffer (if you haven’t been using this amazing curation tool – which integrates seamlessly with Twitter, Facebook and LinkedIn for the web – then be sure to check it out here). I’m surprised to see that Evernote didn’t make his list for Planning, the tools that did are top notch.
Image clipped from Seaquence.org
You guys, this has got to be one of the coolest things I’ve found on Stumbleupon.com. Seaquence.org has put together this digital music maker of sorts and, as the site puts it, “Adopting a biological metaphor, you can create and combine musical lifeforms resulting in an organic, dynamic composition.” The interface is really easy to use and you can add multiple “organisms” to add depth and variation. You can also donate to the Gray Area Foundation for the Arts from their homepage. If you search for Seaquence on YouTube, you’ll even find some video clips that people have put together showing off their run at making biological music. It’s cool. Check it out. If you make any videos yourself, let me know and I’ll share them with my readers!
Klout.com
I’ll be honest, I use Klout because I love free stuff. Whereas so far I’ve gained early access to a couple up and coming social networks like Learni.st and LoveIt, I actually received my first physical Klout perk in the mail last week. I mean, it wasn’t a new car or a digital device to test drive, but I was still excited about free goodies in the mail. I got my Lipton Tea & Honey samples (Pineapple Mango) in a huge envelope. They gave me quite a few. The stuff is pretty good, but a lot sweeter than I typically go for. Also, 8oz of water is not enough. I filled an entire drinking glass and it was still flavorful. Not bad. It’s good on a hot Austin day, but too sweet to drink tons of it. (Disclaimer: I was given a free product or sample because I’m a Klout influencer. I am under no obligation to received the sample or talk about this company. I get no additional benefits for talking about the product or company.)
Photo by Marcus Kwan (aperturismo on Flickr)
Facebook is throwing around the idea of dropping or removing the minimum age restriction for usage. Currently, the minimum age is 13, according to Facebook’s terms. Of course, some parents have helped their uber-social tween get Facebook accounts anyway, but there are some interesting ideas being tossed out there. One of the big concerns, according to the Washington Post, is the collection of data from and targeted advertising to children. Another idea being considered is having parents’ accounts have an administrator-like control over a child’s account. This, of course, could be a point of contention as a child turns into a teen, but could be a genius move for Facebook. Not only would it allow millions of kids to create accounts, but it would thereby force any parents of those kids to have an account, use it more often to monitor their child’s usage, and interact with Facebook more than they may have previously. We’ll see where the dart finally lands on this issue, but it will be interesting nonetheless.
Image from SocialMediaExaminer.com
Some of these tips from Social Media Examiner, if you’re even a slightly experienced blogger, may be common sense. However, this post offers up some really great tips and ideas for using the various outlets at your disposal for promoting your blog. In my case, I share a link to my blog posts on my Google+ profile all the time, but it never occurred to me to paste the entire text into the status update (since Google’s character limit is ridiculously huge0. Not only does this mean people can read your post without leaving Google+, it also is better for SEO!
And finally, this music video by a band called Driver Friendly was shared with me by my friend and coworker Calli. She’s a great local music guru for me and she actually used to listen to these guys when they were first getting their start. I have to credit them for making a great music video, a tribute to Tom Hanks movies is a pretty unique theme. It was even Tweeted by Tom Hanks himself, which is amazing for a small band. Check out their nicely produced video and check them out on Spotify or iTunes if you like their music.
So there you are. Another weeks’ worth of noteworthy, interesting or just funny content to keep you in the know. Did I miss anything great that you came across? Can you name all the Tom Hanks movies in the music video? Let me know with your comments.
Now go get your social on!
Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!
I’ve begun dabbling in other social networks, just to see what kind of things are popping up now that Facebook had its less-than-stellar IPO. Although obviously Facebook will be hanging around for quite a while, there are definitely some others outside the top 5 (Facebook, Twitter, Google+, LinkedIn and Pinterest) that may be worth noting. A couple I’ve been invited to as Klout perks (and I’m a sucker for free stuff and exclusive access) and a couple are already establishing themselves well. Let’s take a look.
Image courtesy of So.cl
So.cl (pronounced “social”) is an experiment in social search from Microsoft and FUSE Labs. It has the appearance of a social network (most closely resembling Google+) but is more of a piggy-back network. So.cl gives up some functionality that other big social networks have, touting in its FAQs that it is an experiment on the fusion of social and search. In their words So.cl “Let’s you use search to express and share ideas though beautiful story collages.” Here’s the setup.
You have a feed that you can filter by Everyone, People I Follow, My Interests (which you pick upon setup), Conversations (between you and other So.cl users) and your own posts. You have the option to like posts (using the “:)” emoticon button), “riff” on a post (add your own visual reaction via an image that you search for), comment or share. So far, clicking the like button doesn’t seem to undo the function, so be careful that you’re sure you like a post.
So.cl has a function called “video parties” that I initially expected to be similar to Google+ Hangouts. Turns out, you can join one and add videos for others to watch (typically revolving around a theme). It ends up becoming almost a crowdsourced MTV (y’know, since MTV doesn’t actually show music videos anymore). This function is pretty cool. You could start a party of 80′s hair metal and get a group of people who love big hair rock to all add videos. Anyone can join (there doesn’t seem to be a private setting, so you may have to watch for eventual trolls to ruin the fun). You can even keep the videos playing in the rightmost column of your page while you continue to work away, creating background music for you while still allowing you to view the video without being stuck in a chat room-like setting.
You search (using Bing) for terms and post updates all in the same box. This is not by accident. Your searches are completely public (unless you click the button to the right of your search term box, thus locking it). The reason for this is that your searches are meant to become visual representations on your post so others can see. So.cl display search results from the network, from people you follow, and from general internet results, much like Sociabell does for Facebook. You can also opt to make So.cl your default search in your browser so that you can “benefit” from So.cl (as the site claims). People, please be careful with this. I already called out a guy who searched for popular adult film star Alexis Texas, and his search (along with numerous pictures of her abundant derrière) showed up as a headline on the top of my feed, and likely many others’ as well. He promptly deleted the search term post from his profile after I commented. Embarrassing.
The posting mechanism is very similar to Google+ in that you add links separately from your post text, and you have the option to go back and edit your post after it goes live. Just like in Google+, there is an arrow button to the right of your post that allows you options to edit, delete, acquire embed code and translate.
Directly from the homepage, there is an Applet button that you can drag to your browser’s bookmarks bar, which will allow you to post to your So.cl profile from any website you find interesting. Also, similar to other networks, you can @tag people you follow in posts and comments.
In the FAQs, So.cl makes it abundantly clear that all activity is meant to be VERY PUBLIC. There is no illusion of privacy associated with So.cl and you should proceed as such. Whereas this may not be the place to record your deepest, darkest meditations, I can see brands taking full advantage of this soon. So.cl could be to Bing what Google+ is to Google. I have yet to find any info on whether you’re more likely to show up in search results from Bing.com, but So.cl users that are searching for things relative to your business may find you as a resource to answer their questions within the social network.
The social network seems to be very popular with users outside of the U.S. Keep this in mind if you use it, as the time frames when it is going to be most active may be slightly skewed to your own. I think So.cl has potential to garner many more users, as it is already off to a strong start, and seems almost poised in direct opposition with Google+ (you use your Facebook or Windows Live login to set up your account). I’ve talked to some users who have found interesting uses for the network. One guy named Rodrigo Viana actually managed to get help on his homework! He used the network to crowd source tutoring. How’s that for a positive use of social networking? Although it is specifically mentioned that So.cl is not meant to replace other social networks, I have a feeling that there should be a parenthetical addition adding (yet) to that clause.
Stay tuned for Part 2, where I discuss another interesting network to look at, and one not to even bother with.
Now go get your social on!
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Welcome to the Social Gnome’s Hoard, a collection of this week’s most interesting finds from the Social Gnome’s internet travels.
Week of May 23, 2012:
Today we’ll start with some great blogging tips that I’ve come across from blogging masterminds across the web.
Photo from ChristopherSPenn.com
In his blog post “Closing techniques are for content creators, too” Christopher S. Penn discusses methods for closing your blog post and encouraging engagement. Simply stating “Comment below” or “What are your thoughts” are not enough to get real engagement. You will see my slyly changing my tune thanks to this brilliant marketer.
Photo clipped from Copyblogger.com
Another great piece of blogging advice that I cam across this week was courtesy of Pamela Wilson’s article on Copyblogger titled “A Simple Plan for Writing One Powerful Piece of Online Content per Week.” If you’re pressed for time and can’t come up with something brilliant every day like, say, Mitch Joel, then this article offers some insight on how to come up with something worthwhile on a weekly basis. Definitely worth a read if you blog but are short on time.
Photo from PushingSocial.com
Speaking of those who are pressed for time, Stanford at Pushing Social provides a list of “Six Sinister Blog Time Wasters” to help you in streamlining your blogging process. Some of them are so delightfully simple, you’ll wonder why you weren’t doing them already. Probably because you were too busy worrying about other things on you to-do list. Worthwhile tips for bloggers of any skill level.
Hubspot delivers a blog post about the most recent change to Google’s search engine: Incorporating what it calls the Knowledge Graph. This upgrade is meant to make Google search more human-like. It will be looking at your search terms not as a string of characters, but actually in relation to what the words mean and what they are related to. It is concurrently creepy and brilliant, but should provide better results as well as better suggestions.
Image from Buzzfeed.com
On a non-business note, Buzzfeed had a great post on “35 Lifechanging ways to use everyday objects.” Some of these you’ve likely heard of before, but there were a few in here that even surprised me. Did you know that eating marshmallows can help soothe a sore throat? Could there BE a better remedy? I submit that there can NOT.
Photo from FastCompany.com
Ladies and gentlemen, there is a lot of hate out there for Google+. It is tough to be a raving proponent of it when they are articles like this. Fast Company likens Google+ engagement to a ghost town in the article by Austin Carr “New Google+ Study Revelas Minimal Social Activity, Weak User Engagement.” Now, I love Google+. Sure, I’m not as directly connected to it as I am with Facebook and Twitter, but I really don’t understand these statistics. Maybe I just follow really active users, but let me tell you: when I have my Social Media Contacts circle selected for my feed, it’s all I can do to keep up with the stream. Videos and blog posts and articles and funny pictures galore. If there’s no engagement, I’m not seeing it. I’ve been known, on more than one occasion, to mute posts because I get tired of getting updates on all the responses. I simply think that Google+ is where all the cool kids are hanging out, and the others just don’t get it. Yeah, I said it.
Image from YouTube.com – YourFavoriteMartian
Finally, on a little more of a personal note. I would like to dedicate this video, by the hilariously sarcastic and satirical Your Favorite Martian, to some of my neighbors. Those cat-calling tools who shout at every woman that passes by their nasty apartment, begging them to “Come in and party” with them. This song and video, “Douchebag,” goes out to you. You’ve certainly earned it. (Warning, if you watch any of the other videos by Your Favorite Martian, some of them may be offensive to people. You’ve been informed.)
Have you seen the Google Doodle for today, May 23? It’s an interactive synthesizer in honor of Robert Moog’s 78th birthday. He is the inventor of the Moog synthesizer and is responsible, inadvertently, for things like techno, dub-step, and Flock of Seagulls (though I don’t think we can thank him for the accompanying hairstyles). Play with it. It’s really cool and allows you to record. Let the synthesizer geniuses go crazy! https://www.google.com/
So there you are. Another weeks’ worth of noteworthy, interesting or just funny content to keep you in the know. Did I miss anything great that you came across? Were you surprised by any of the 35 uses of everyday objects? Let me know with your comments.
Now go get your social on!
Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!
I have a soft spot in my digital heart for Flipboard. It was the first thing I downloaded when I won my iPad (thanks to a contest by The 60 Second Marketer!). My good friend at The Social Penguin Blog, Mike McGrail, told me it was a must-have app, and he was right. Flipboard turns publications, blogs you follow, and your social media outlets’ updates into a digital magazine. The slick interface allows you to literally flip through your options, your pages and your updates. It’s a well made app and I’ve loved it from day one. Then, enter Google Currents.
Google Currents does mostly all of the same things that Flipboard does, with a couple additions. I compare and contrast the two below for you:
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As of the time of this blog, Flipboard is available on iOS only. You can sign up to receive an email notification when it becomes available for Android mobile phones (and that is the website’s verbiage. There’s no mention of tablets.) As can be expected, Google Currents is available for iOS devices and Android devices already.
The Currents home screen is a bit cleaner, but almost sterile. You have scrolling images of interesting and trending topics, with icons for each of your publications and blogs. Flipboard opts for larger images to represent each publication or blog, often pulled from the website, blog, or publication itself. In both interfaces you can change the order of the publications and blogs. Currents is cleaner, but I find Flipboard’s home page more visually appealing.
Currents allows you to share interesting articles to Facebook, Twitter, Google+, Instapaper, Pinboard, Read It Later, and Tumblr, using the link shortener goo.gl. Flipboard allows you to connect to Facebook, Twitter, LinkedIn, Instapaper and Read It Later, and shortens links using flpbd.it. When sending with Google Currents, you get that satisfying Twitter whistle too. I don’t know why, but I love that. I don’t know that either offer analytics on these shortened links.
Whereas it seems Google Currents has a much higher number of publications available (especially in niche areas and foreign language publications), Flipboard allows you to add your social networking sites to the interface. As you are reading and sharing interesting stories, you can also check up on the most recent Twitter, Facebook and LinkedIn updates (no Google+ as of the time of this blog). So far as I can see, you cannot add your social media sites to Currents.
One of the biggest crushers for me is that Google Currents allows you to view much more content offline. I like to read up on things while on the bus in the morning and evening, and having the ability to do it from my iPad rather than my iPhone is amazing. Currents allows you to sync your publications’ stories when connected and make them fully readable without a connection later. Since my iPad is the WiFi version and not the 3G version, this is a key factor in which of the two I’d use more often. This is only for publications, however. If you are trying to read blogs, you will only get the preview with a link to the original content source, which will then require an internet connection to continue viewing.
Currents also features “trending stories” in which Google collects stories that may be interesting and relevant to you, and allows you to view them all at once. The news literally comes to you. Flipboard has a similar function called “Cover Stories” in which it collects the most recent news articles that you follow, as well as your social updates, and puts them all under one header on the main page.
Finally (and a special thanks to Paolo Amoroso for reminding me about this) another big win for Google Currents is that it allows anyone to be a Producer of content, not just selected media partners. This really opens up the playing field to allow more information to become immediately available through a single interface. As a matter of fact, you can subscribe to this blog on Google Currents by going to Robzie Social here, and then clicking Add to Library. Once you hit 200 subscribers, your content can be found via the search option. Currents also allows you to subscribe to content curators, such as one of my favorites Guy Kawasaki, which provides those curators more visibility and users with a wide array of content. To my knowledge, Flipboard does not offer this option.
At this point, I’m still torn as to which I’m going to stick with. I’m jumping back and forth between both. I would personally like to see Flipboard take the ball and show Google that it will not be outdone. I’m crossing my fingers for that. Where do you stand? Are you using either of these, or something else? What would you like to see come out of either of these interfaces? Chime in below!
