What Yelp’s New Mobile Reviews Capability Means

Yelp-logoWith their latest 7.0 app update, Yelp asks you to sit down, because this one’s a biggie. In their words you can now “visit any business page, tap “add review” and go bananas.” That’s right―Yelp has added the ability for your customers to write a review in the moment, on their mobile device, via the Yelp app. Please, ladies and gentlemen, don’t go bananas. Yelp responsibly.

A few things that this could mean:

  1. Optimist – More happy Yelpers will more readily share their opinions with local businesses due to the easy nature of typing up a short but sweet review on their mobile device. (bring on the Autocorrect typos.)
  2. Pessimist – Open the flood gates of angry people. Hell hath no fury like a mobile Yelper. Now that people can easily leave reviews in the heat of the moment, without first cooling down and hopefully rationally approaching a situation (or forgetting about it entirely), 1-star review hell will break loose.
  3. Realist – There will likely be some occasional anecdotal instances of both the above, but largely things will remain the same. Elite and consistent Yelpers will continue writing their reviews, possibly more often since they can do so immediately. You may see more people hanging around the table or salon, tip tapping away their experience into their phone, but I don’t expect to see a massive influx of changes to reviews.

Here’s what it should not mean, however. All business owners should not encourage their employees to download the app and write bogus reviews for their business. I have no doubt that Yelp has thought this through, being that it’s taken this long for them to add such functionality to their app, and have put some sort of safeguards in place (geo-tagging or GPS functionality, perhaps?). Don’t be that business. It always turns out badly.

What do you think of this new, obviously overdue addition to the Yelp app? Good, bad, ugly? Share your thoughts in the comments below.

Now go get your social on!

Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.

Facebook and Twitter are at war for your voice

microphone, talk, messaging, voice, recordingWith the latest mobile update, Facebook now allows you to record video within the app, as well as send voice recordings through the messaging function. This could be in response to Twitter’s Vine app (which allows you to record up to 6 second video clips and post to Twitter, but is currently dealing with the inevitable porn problem) or at least explains why Facebook recently blocked the app from accessing Facebook to find friends. This war for your attention, and now your voice, is far from over between the two social media platforms. Expect to see more from both, especially in the mobile front, to garner more of your attention and time. Below is an article from Geek Wire with some more information:

Have you started using Vine to record and post video to Twitter? Do you think you’ll use the new voice function in your Facebook messages? Let me know your thoughts in the comments section below!

Thanks for reading. Now go get your social on!

Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.

The Social Gnome’s Hoard

Welcome to the Social Gnome’s Hoard, a collection of this week’s most interesting finds from the Social Gnome’s internet travels.

Week of July 2, 2012 (Did you know July is National Cell Phone Courtesy month? Also, the best month of the year!)

Social Gnome hoard image

  • Last week I had an article about Google+ coming to Flipboard, and this week it’s all about the New York Times. I’m very happy to see Flipboard getting the attention it deserves. It’s a really slick app with a great interface, and I was concerned about its well-being when I wrote my post about Google Currents and the threat it posed. This deal with the NY Times should really drive more traffic to Flipboard, and get those who potentially never used the app to check it out and fall in love with it, as many of us have. Flipboard is available for iOS devices, Kindle, and Android devices.
  • Gojee, an up and coming recipe sharing platform, looks to be getting funded up to attract some of the food-loving Pinterest crowd. Any Pinterest user will tell you that that their feed is full of boards from kitchen queens, culinary kings, expert foodies and wish lists of the less experienced (mine is simply titled Food I Want In My Face). Gojee is described as the “Twitter for food” and could potentially couple well with the multitude of recipe sharing buzz that Pinterest has created in the last year or so.
  • The plight of the small business owner is a constant struggle to stay relevant and visible in the shadow of the big guys. Although a strong online presence helps, sometimes it can feel like a hopeless battle, especially trying to keep up with all the changes that Google is doing. Here is a great article from Entrepreneur.com discussing some things to do to try to make yourself visible in Google’s eyes (and therefore everyone else’s).
  • In what will likely be a pretty important decision, a court judge ruled that Tweets are public (same as if they were shouted out in the street) and therefore should not be accompanied with any expectation of privacy. The court has ordered Twitter to turn over months worth of tweets by an Occupy Wall Street protester in order to prove that he was aware of the police orders that he was blatantly disregarding. Check out the whole article.
  • Finally, summertime is now in full swing. The fireworks really make it feel official (along with the sweltering heat, depending on where you are in the country or the world). Entrepreneur columnist Teri Evans provides some summer reading picks from multimillionaire entrepreneurs. There’s a few I’ve already heard of (and a couple standby classics), as well as a couple I might have to add to my list.
So there you are. Another weeks’ worth of noteworthy, interesting or just funny content to keep you in the know. Did I miss anything great that you came across? How do YOU feel about the ruling on privacy of tweets on Twitter? Do you use Flipboard, and if not, will you use it to keep up on New York Times articles? Weigh in below with your comments.

Now go get your social on!

Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!

The Social Gnome’s Hoard

Welcome to the Social Gnome’s Hoard, a collection of this week’s most interesting finds from the Social Gnome’s internet travels.

Week of June 20, 2012 (American Eagle Day, so do your country proud):

Social Gnome hoard image

  • For those of you who love those infographs, Social Times has put together some interesting demographic information on who is using the various social networks. Some of the data may come as no surprise if you follow this kind of data, but some of the data is still pretty staggering. I especially like the section that outlines how much a user is supposedly worth to the networks. I’ll take my check now, Mr. Zuckerberg.
  • As a blogger, I’m always looking for something to inspire me, something to keep me furiously clicking away at the keys and trying to get that next blog post out (and on time, to boot). Copyblogger provides some words of wisdom, as usual. This time, in an easily printable format that you can put right above your desk. No more excuses. Print it. Live it. Do it. Be a better writer. Just as easily said as done, right?
30 Best Content Curation Resources for Marketers and Business Pros

Clipped from: http://www.b2bmarketinginsider.com (share this clip)

  • Speaking of blogging tips, if you’re having a tough time figuring out what exactly it is that you want to write about, here is a list of 30 Curation Sources from B2B Marketing Insider to help you get started. Some are big news reporting names you’re already familiar with, but there are a few gems in here that I was unfamiliar with, but am definitely checking out. The article provides links and links to Twitter profiles for all 30, so you can jump right in and follow these sources to keep your content fresh and interesting.
  • Anyone who works in social media, or works digitally with clients, will appreciate the humor in this Tumblr blog “What Should We Call Social Media.” If you haven’t checked it out yet, it is a must. Using animated GIFs, this blog expresses exactly what you and I are feeling when clients or their customers do things that drive us up a wall. It also approaches other great themes like “When Klout tells me it believes I’m influential in something I’ve literally NEVER talked about.” It’s a fantastic Tumblr, but be careful it doesn’t drain your day away. You’ve got clients to think about.

Clipped from: redOrbit (share this clip)
  • Great news to all of you Flipboard lovers (like me!). Google+ announced this week that it would finally be opening up its API to allow your Google+ stream to be viewable from your Flipboard dashboard. It was already possible to view your Google+ stream on Google Currents, which was one pull for me, but I’ve been wildly awaiting this announcement. This hopefully means we’ll see many more availabilities opening up (like Hootsuite and maybe Buffer!). Google previous closed-off nature with their API was one thing hurting them in the battle against Facebook. This could be a pretty major turning point for Google+ usage and integration.
  • And finally, for all you music lovers out there, this FREE app is a must-have. Band of the Day is an app for iPad and iPhone that provides a new band or artist recommendation for every day of the year. You can even go back a handful of weeks to see what you may have missed. The app allows you to preview numerous (if not all) songs by the band or artist, reviews, bios, videos and links to purchase the songs as well. It does obviously require an internet or WiFi connection. The user interface is really slick and moves smoothly through all the various screens. There may be a few artists you’re already pretty familiar with, but unless you’re a major indie music aficionado, you’re likely to find tons of music you’ve never heard before. I highly recommend this app, especially on the iPad, to anyone who thirsts for more music in their life.
So there you are. Another weeks’ worth of noteworthy, interesting or just funny content to keep you in the know. Did I miss anything great that you came across? Do you know of any other great music recommending apps out there? Do you use Flipboard, Google Currents, or some other dashboard for all your news gathering? Weigh in below with your comments.

Now go get your social on!

Follow this blog on your mobile device with Google Currents! Go to the app store and download Google Currents for your iPhone or Android and subscribe to Robzie Social HERE!

Mobile App Review – Path

I use the Nike + GPS app to record my sad attempts at running. It’s nice to have the occasional, “Hey, you didn’t suck as much as last time” motivational shout-outs that it provides at times. Recently, I went to record one of my runs and the app asked me if I wanted to share my run on Path. I saw the below icon, and thought it would be great because, in my post-run haze, I mistakenly thought the icon looked similar to the Pinterest icon. I actually was thinking, if it was associated with Pinterest and would be posting my runs in an album, that would be awesome! It is NOT associated with Pinterest, by the way.

Path not Pinterest

Red and white 'P' does not a Pinterest make...


San Francisco-based 
Path launched in 2010 and, according to its website, the privately held company has a base of about 2 million users. The website goes on to explain that it allows you to keep a personal journal, “or Path”, of your life and should help you authentically express yourself and share your personal life with loved ones Path has a healthy following on Facebook  and on Twitter, as well as over 300 followers on LinkedIn so their online presence and following is pretty well established. It floats dangerously close to Facebook in certain aesthetic aspects. Most notably, Path allows you a “profile picture” and a “cover picture” with the profile picture showing up in a bubble in the lower left corner of the cover picture (example of mine here) on your profile. They may catch flak for that, if they haven’t already.  The feed also resembles Facebook quite a bit, but there isn’t a whole lot of variation available for a feed, I suppose. One area that Path ventures away from Facebook is that is is focused almost exclusively as a mobile interface, rather than on your computer. You can make changes to your profile settings on your Mac or PC, but your feed and your ability to post anything are exclusively on your mobile device. This stems from Path’s focus on being a modern journal for a modern age. It is meant to be with you wherever you go. It has yet to be seen whether a lack of a computer interface will help or hinder Path’s future.My first impression of this app was not a good one. It messed up while registering my account, and reloaded the page, then told me that my email and phone number already existed. I gave up on it until I returned home from my run and saw the email for my registered account. I then decided to give it another go. It got better.

Those facts aside, there are actually some pretty slick features that this app has which make me glad that I moved forward with setting it up.

  1. The creators of Path were smart to allow integration with the other heavy hitters, rather than simply try to compete with them. All of your posts are shareable on Facebook, twitter, Tumblr, and Foursquare. This integration is likely a key success factor for Path.
  2. You have the option to share music that you are currently listening to. When you click the button to do this, Path automatically checks your music player to see what your ARE listening to. It then makes suggestions to post so that you don’t have to search for your song and artist. Occasionally though, if you have a more obscure artist or album, Path can’t find it. I’d be interested to know where they pull their music database from. It does an admirable job for most popular artists, however.
  3. As with most social sites, you can post who are you with (once you’ve found friends on Path), where you are (if you have location services turned on), upload pictures and post comments. You won’t feel too lost using Path if you are already using some of the other major social sites.
  4. Another function, albeit a little bit of a strange one, is the ability to tell friends when you’ve gone to bed and when you wake up. I’m not really sure that I see the use of this outside of people knowing that they can’t bother you because you’ve already gone to bed. I’d love to find out if there is a specific point that Path creators were trying to achieve by adding this feature. If there were a first thing to go in a major overhaul, it would likely be this feature.
  5. All of the above options come from a really cool little pop-up menu in the bottom left corner of your screen. It’s a pretty slick, smooth interface with multiple buttons popping up and going back to being hidden with the touch of a little + or x.
  6. As you scroll through the timeline of events, a little clock pops up to show you the time of each item’s posting. It moves along as you scroll and the little hands furiously move to the next “time stamp” of each post. It’s a fun little feature, actually.
  7. Path offers emoticons that you can add to posts of your own or those of friends. You can add a smiley, frown, wink and surprised face. There is also a little heart option. I would liken this to the ‘Like’ button on Facebook.
  8. The way that Path integrates with Nike + GPS is probably one of the most solid functions Path brings to the table for me, and likely where it can gain an even stronger footing. Once you finish a run while using the Nike app, you can post to your social networks via sharing options within the app (Facebook, Twitter and Path). On Path, a map of your run (example of my own here) gets posted showing your route, your mileage and length of time right on the map! I could see this being a good way to get a bunch of your workout/health nut friends together in one social space and be able to share, cheer each other on, and keep motivated while avoiding the inevitable groans from your Facebook friends (if you post your workouts/runs on your Facebook Timeline.) If you see that a friend is on a run, you can actually click their Path and send them a cheer. And who doesn’t like a little encouragement every now and then?

Overall, I think Path has potential for stay power if they keep the momentum up, and I will likely continue to use it just to see where it may go. I’m interested to see in what ways it “learns” from my activity, which the website claims it will do. I am likely going to have to invite friends so that it becomes fun because, out of my numerous email and Facebook contacts, I’ve found ONE person using Path. I think adding a small bio section and the ability to search other users by interest or location would be greatly helpful in allowing users to add worthwhile connections rather than random. I would love to find other people around Austin using Path.

Being still pretty much in its youth, time will tell whether this becomes the next big thing in social, or if Path simply falls by the wayside as so many do. I can’t say I’m not rooting for it to stay around a little longer though. 

Have you already heard of Path? Are you using it? If not, do you think having a place to share your exercise goals is worth another social network? Chime in!

Now go get your social on!