What Facebook’s Graph Search Announcement Means to Your Small Business Page

Search within Facebook with Search Graph

Search within Facebook with Search Graph

Remember those long lost ‘Likes’? Y’know, the ones from people who Edgerank decided really didn’t want to receive your message? Well, Facebook’s newest announcement of Graph Search could help get back their attention.

Chances are, a person has clicked ‘Like’ on your page because they had a good experience, they saw that a friend did, you had a giveaway, or ran an ad. Graph Search will allow users to search all content in Facebook (that’s public or would have been viewable to them under normal circumstances) and use specific keywords to find information they need. So let’s say, for example, that you own an auto mechanic shop. If someone’s car breaks down, word of mouth is king. They hop on Facebook Graph Search, type in “Auto Mechanics near me that my friends like” and will find places that their friends have had good experiences with. This means a few things:

  1. It’s all the more important to keep people from unliking your page, even if they don’t necessarily interact with it (in other words, create quality content and don’t spam your page by posting so often that people get fed up and unclick ‘Like’)
  2. You need to reevaluate your page’s description, industry setting and relevant keywords to make sure everything is labeled properly for what will likely be called Facebook Graph SEO.

This announcement arriving in the first month of the New Year is a perfect opportunity for you to take another look at your page. See if you need to revamp your social media presence on Facebook. Look at your category, your keywords and your business description to make sure they all say what you need them to say in order to be found. Here’a an article from Forbes to further read up on Facebook’s announcement.

Facebook, announcement, search, graph, SEO, social media

Click to read full Forbes article

Thanks for reading. Now go get your social on!

Follow this blog on Google Currents! Download the app in your app store or marketplace and click here to subscribe.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s