I’m currently typing this blog post on Sunday, July 8, 2012. The day before my birthday. Already, I’ve received a couple notifications of people wishing me a happy birthday. By the time you read this, I will likely have received numerous wall posts from friends, family, acquaintances, and people I forgot I was Facebook friends with. I’ll likely get birthday wishes from people who’s “Happy Birthday” post will be the only interaction I’ve had with them on Facebook (or in any other form) in months. No one really remembers birthdays anymore. Why should we? Facebook does it for us. That got me thinking. With so much time and dependence that we all put into Facebook, will we really be ready to handle it’s potential and eventual decline? How will we go back to actually remembering people’s birthdays, peer into their lives, and creep on people if Facebook’s revenue model and waning coolness sends them crashing and burning like so many other internet fads, memes and viral superstars? Younger crowds are already growing weary of the advertising and familial presences on Facebook, according to this article from All Facebook.
This also got me thinking in terms of business. Sure, right now you must have a presence on Facebook to be where everyone is. Will that be true for the next generation of those with purchasing power? If your business is geared toward a younger audience, do you have a back up plan to be ready to go where they are? Probably not. Many small businesses are still just starting to fully adopt social media into their marketing and business plans. They’ve been told for the last few years that Facebook is the place to be, and now they may start hearing that it’s on the downward slide.
Now I’m not saying that you should be scrambling to figure out what to do and prepare for ‘life after Facebook.’ It’s like the zombie apocalypse. Is it going to happen tomorrow? Not likely, but you should maybe have a plan just in case it does. I think that might be a future blog post.
What do you think? How long does Facebook have to hold the crown of King of Social Media? Who is likely next in line to usurp the crown? Do you have kids or target a younger audience, and have you seen a shift in their focus for networking online and with mobile devices?
Let me know below with your comments. Thanks for reading. Now go get your social on!
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